Eat-onomics With Melanie Cheng, Founder of FarmsReach
BY Anne C. Lee
San Francisco-based FarmsReach pairs farmers up with buyers for sustainable local food systems, helping buyers source produce locally and support healthy farms. Founded in 2007, the online marketplace opened its public beta version in February 2009. It currently serves the San Francisco Bay Area and a few other regions, but aims to be nationwide by the end of this year.